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              咨詢:400-0422-112

              “互聯網+”背后的本質到底是什么?

              如今的互聯網已經對傳統行業產生了強烈的沖擊,這一點,是顯而易見的。首先被沖擊的就是傳統零售行業。傳統零售行業尚不成熟,傳統企業規模也不夠強大,因此被網購沖擊得連連受挫,潰不成軍。接踵而至的余額寶對銀行也產生了 一定的影響,滴滴打車不斷沖擊出租車行業、更改用戶習慣。其他的傳統行業緊張了,警惕了,介入了,愿意接納互聯網了。各行各業都在思考如何添加上互聯網元 素,找到企業發展的出路。

              那么,互聯網為何有如此威力呢?它僅僅是一個工具嗎?“互聯網+”背后的本質又是什么呢?

              技術并沒有本質革新,但數據化的世界讓“互聯網+”產生革命性的影響

              從IT技術層面上看,我還未在互聯網里看到歷史性的創新技術,TCP/IP/HTTP與通信行業的協議及技術相比,簡直弱爆了。TCP/IP/HTTP連服 務品質的保證都難以做到,而傳統通信的服務質量(QOS)要求非常高,即使停電地震也要保證通訊質量。但是,互聯網就是風起云涌,勢不可擋。

              筆者認為,“互聯網+”背后的本質是“數據的流動”。互聯網讓數據流動了起來,在企業,人,設備三者之間產生了自由流動,換言之,互聯網通過數據把世界連接了起來。這是互聯網帶來的革命性變化!

              世界被數字化了, 企業,人和設備都開始生產數據并傳播數據,互聯網則讓數字化的世界流動了起來。這些流動的數據孕育著巨大的商業價值,它們描述了這個世界,同時也影響和改 變這個世界。移動設備位置數據的產生,催生了LBS相關移動產品的創新,比如滴滴打車。人產生并傳播數據,催生了自媒體,那些擁有眾多鐵桿粉絲的大號則具 有了極大的商業價值,比如羅輯思維,張德芬等大V。

              流動的數據,會產生什么影響呢?

              讓我們再看看,流動的數據所帶來的影響。

              首先,流動的數據消除了信息不對稱。世 界被緊密地對接了起來,中間環節不再被需要,“中介”成了被革命的對象,靠信息壟斷賺錢的時代即將過去。比如,網購成了人們重要的生活內容,阿里巴巴,京 東及唯品會等電商公司如日中天,正是因為電子商務使得品牌制造商與用戶直接聯系在了一起,砍去物流多次流轉的層層環節,信息完全透明化了。

              其次,流動的數據破除了時間的限制。數據的流動在線化,數據可以7*24小時流動,而且信息是實時的。有著豐富夜生活的年輕人們有福了,下半夜“逛街購物”不是夢想而是唾手可得了。這些大大創造了新的商業需求。

              再次,流動的數據破除了空間的限制。互 聯網天然具備面向線上所有的用戶的特點,沒有國家和地域的限制,不再像普通門店那樣只服務一個區域。馬路兩側的國美和蘇寧都可以存活,因為過馬路是有成本 的,顧客選擇一家店,進去逛了,選中了,就付錢了。但是互聯網上,網站間的轉換成本非常低,只需要動一下鼠標,各種信息都可以看一遍,相互比較。這使得互 聯網具有了一家獨大的特性。

              最后,流動的數據也催生了時間的碎片化。人們在任何閑暇都可以上網,尤其是移動設備帶來的便利性,這產生了“注意力經濟”,哪個產品獲取了更多的注意力,哪個產品就會受到青睞。

              流動的數據聚合需求,未來數據就是能源

              流動的數據對世界產生了深遠的影響,那么它帶來了什么樣的商業價值?那就是“聚合”價值,流動的數據聚合了需求!中國有5億多網民,各種看似不大的需求,乘 以龐大的網民數量,都是一個巨大的需求。例如特賣需求,在二三四線網民的熱捧下,成就了千億市值的互聯網公司-唯品會。

              在此互聯網大潮中,“互聯網+”應運而生。 但是“+”這個提法會讓人產生簡單疊加的誤解,我認為“互聯網X”更能體現互聯網的影響力,尤其對于傳統企業來說,互聯網帶來的倍增或倍減的效應,而不是 簡單疊加;互聯網帶來的是改革或革命,而不僅僅是改良,然后延續舊的生產模式;互聯網帶來的是撬動,是通過解決一個行業痛點來撬動整個行業,甚至挾君子 (用戶)以令諸侯,而不僅僅是推動行業的進步;互聯網帶來的是組織結構的變革,人才變成了最重要的,吸引人才并打造一個商業模式的孵化器,這是企業做大做 強的保障,而不僅僅是強化和傳承原來企業的成功。

              在互聯網領域,BAT是三大巨頭,也是三種模式的代表。百度主動收集了海量數據,為用戶提供某種需求的“數據聚合”搜索;馬化騰多次強調,騰訊致力于做數據 流動的“連接器”;阿里則是使用了零售領域的流動數據顛覆了傳統零售,重構了整個行業,打造了一個零售商業帝國。未來,在各個規模較大的傳統行業,如醫 療、農業、汽車等行業都有機會誕生阿里或者京東體量的公司。

              總之,互聯網世界,三個月一小變,六個月一大變,我們要做的,就是擁抱變化。數據就是能源,擁有了數據就可以影響甚至改變一個產業的整個生態體系,甚至跨界顛覆多個產業,因為互聯網是無邊界的。


              金山彩票
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