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              咨詢:400-0422-112

              互聯網+時代下,網絡營銷到底有多重要?

              “互聯網+”時代的來臨,傳統企業著巨大的挑戰和空前絕后的重大發展機遇。移動互聯網的迅猛發展,正在改變我們生活中的每一個細節,越來越多的人的生活已經與網絡密不可分,傳統企業更需要盡快完成互聯網轉型,更多的借助互聯網的廣闊平臺實現企業自身、企業之間的促進發展,在互聯網營銷的大趨勢下,更要求企業具備在這片浩瀚的藍海中乘風破涼的能力。

              “互聯網+”在現階段已經成為了企業的重要基礎設施之一,如何利用好這個基礎設施成為每一個企業的焦點,然而“互聯網+”要在企業內部落地,其中涉及到商業模式、生產模式、管理模式、營銷模式的整體考慮,每一個方面對于企業的轉型都尤為重要,朗朗科技致力于讓天下沒有難做的互聯網+,為企業用戶提供定制化網絡營銷解決方案,助力企業成長。

              一、企業營銷起步難

              互聯網時代,企業面對海量的互聯網用戶群,企業的營銷團隊挖空心思的琢磨如何在自己公司內部打造一套高效的互聯網營銷體系,諸如去哪里找到屬于自己的潛在用戶、如何利用微信的微店、如何做互聯網營銷推廣、如何盡可能覆蓋到期望的目標用戶、如何建設屬于自己的營銷體系都不斷的困擾著企業主,阻礙了在互聯網時代找到自身新的利潤增長點。

              c6e57837c98546cfb60f83ef56fb4ec9.jpeg

              當今互聯網活躍用戶數量巨大,據統計,中國有7.31億網民,其中平均每人每天上網時間超過3小時,微信每天都有5億以上的活躍用戶,在這樣的形勢下,企業再也無法忽略互聯網的作用。

              二、企業營銷過程難

              企業建立了營銷體系之初或經過一段時間的營銷活動后,企業并不知道營銷體系的整體工作效率如何。

              67847830f26e4d60bf2ee8b1ce1cc55c.jpeg

              互聯網時代,企業迫切需要能夠支持自動化的用戶互動、精準的信息推送、及時的產品反饋收集等。在競爭對手分析方面,企業更需要做到知己知彼,及時了解自身和競爭對手的各類輿情和產品信息就顯得格外重要,但往往人工的信息排查很快就會被淹沒在海量信息中。

              三、企業營銷管理難

              企業建立了營銷體系后,面臨著營銷團隊的人員、成本、工作績效等方面你的管理,企業在進行微信的互聯網推廣時,往往申請多個公眾號進行運營,缺少統一的管理后臺進行多微信號的管理 。

              c43467d8fb5e49d39f99f7184bee0e7b.jpeg

              企業在進行互聯網推廣時,主要仍是依賴于傳統的百度推廣、SEO優化等搜索類的營銷渠道做被動式的互聯網運營;其次,在淘寶或者其他電商開自己的店鋪,依賴于電商平臺的流量導引,做電商同樣面臨花錢收效甚微的局面,缺少針對某一企業量身打造的互聯網專屬營銷體系。


              上一篇:伊思漫洗衣
              金山彩票
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