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              咨詢:400-0422-112

              如何用微信朋友圈做好營銷

              第一步:完善個人信息


              1.選擇正確的頭像

              建議:微信營銷的目的就是希望先“賣人“后”賣服務”。所以銷售顧問可以將真實的自己展現給對方,真實的頭像能夠在添加陌生人時加大通過率。

              不建議:使用卡通類的、爹媽都不認識的自拍,以及寵物類為自己的頭像,容易混淆,且容易被淡忘。

              正確姿勢:本人、正面、陽光、自信。

              2.合適的微信名字

              建議:與頭像目的一樣,名字也能將最真實的自己營銷給對方,所以理想的方式就是大方地將自己的本名設為微信名。

              運用英文名以及小名,會更有親切感,且容易記憶,但是前提是,你的小名或者英文名在你的生活中、門店中是廣為人知的。

              不建議:雖然加上AAA在名字前的方式很容易將自己的聯系方式放在通訊錄靠前的位置。但是然并卵,這種方式特別容易被客戶屏蔽。某些“字母”客戶不知道什么意思,而“銷售”字樣在加好友時容易被拒絕。

              正確姿勢:真實姓名、小名或英文名字。

              3.用你的簽名來為你做廣告

              建議:個性簽名在微信的各類設置中相對來說是比較不起眼的,但是對于營銷型的微信來說,還是希望借由這里的文字給自己做廣告,同時將自己的聯系方式、簡介公之于眾。

              在平時維護中可以定期更新,將公司最近活動以及優惠信息進行發布(注意字數限制)。

              不建議:強化“銷售”字樣。容易在添加好友時被拒絕。

              正確姿勢:巧妙地利用簽名給自己打個小廣告吧。


              第二步:朋友圈發什么?


              1.生活、娛樂。此類內容是希望讓對方多了解你,并讓對方真切地感受到你是一個人,而不是一個銷售機器。

              2.產品常識。這類內容是希望給對方帶來一種你比較專業的感覺。

              3.個人銷售業績或個人榮譽。這類內容可以給對方你生意紅火、專業可信、客戶認可的感覺,來獲取對方信任。

              4.客戶服務經歷。這類內容指的是你親自幫客戶處理問題的經過以及結果,最好配上圖片。希望給對方帶來你很有服務精神,打造優質服務的服務顧問形象。

              5.客戶的感謝短信。這類內容指在將客戶的感謝短信截屏在朋友圈。配上自己的感言,并在回復中打上客戶感謝的內容,用更多的服務故事打造自己周到服務的專業銷售形象。

              6.最新行業資訊。指本行業的政策變化、新產品上市信息、市場前景,體現自己的行業資深形象。

              7.活動促銷信息。此類信息旨在引起客戶興趣,帶來與你溝通的可能 ,創造銷售機會。

              8.最新新聞、熱點話題以及其他。此類信息希望增加個人微信的趣味度,增加對方的關注。


              第三步:微信如何維系客戶?


              玩手機也能玩出單,為了維系新老客戶,銷售顧問應該怎么做?以下是與客戶交流過中常出現的幾種情況,對號入座,有則改之!

              情況一:客戶開了微信,也知道你有微信,互為好友卻很少聯系。

              分析:說明你們關系很一般,沒有溝通的欲望。這時就要多做努力,節日發一些祝福,平常發一些關懷的語言,拉近雙方的關系。

              情況二:你主動加客戶,也報了姓名,沒有回應。

              分析:說明你對他是可有可無的。不用心急,不必頻繁跟其聯系,常關注其朋友圈,儲備好知識,找一個好的時機跟他討論其分享的內容。

              情況三:對方很在意你的朋友圈分享常點贊,但從不說話。

              分析:這時你如果主動溝通,如得到積極回應,說明其對你是無防御的,否則,說明你目前處于弱勢。

              情況四:你經常關注對方朋友圈點贊評論他的分享,每次或多數都有及時回應。

              分析:說明他不厭煩你,并尊重你。若得到顧客的及時反饋,說明對方并不希望與你有過多聯系。

              情況五:如果對方從未對你有過痕跡式的贊美與評論。

              分析:說明他對你重視不夠,或不愿與你拉上瓜葛,以免不必要的麻煩。

              情況六:如果你給他發信息,彈出一個框讓你驗證身份。

              分析:說明你已經被他從微信通信錄里刪除,在對方眼里,你已經是一名陌生人 。回想一下,是不是過于頻繁騷擾客戶?甚至在顧客提醒之后,依舊我行我素?

              情況七:如果你發給對方的信息被拒收。

              分析:說明你已經被對方打入黑名單 ,成為對方不歡迎的人。原因和第六種情況類似,也許是因為騷擾、發廣告的頻率太高。想要客戶把他的錢放入你的口袋,需要建立強大的信賴感。


              金山彩票
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